A reminder to bet on yourself
Will you raise the bar?
The new drop is here
What Comes After the Diagnosis

The first time Roxy Cowick told me about her cancer diagnosis, her voice didn’t crack. She didn’t dramatize it. She just said, “My world stopped for a moment, but then […]
It’s not as hard as you think… here’s how

You’ve been eyeing the squat rack. Maybe you’ve stumbled across some deadlift videos on Instagram. Maybe you’ve caught wind of someone benching more than you squat and thought maybe I […]
The Platform Is Her Stage

By the time Barbara chalks her hands and steps onto the platform, the work’s already been done. The glitter, the glam, the head-to-toe coordination—it’s not extra. It’s part of how […]